With a vision to transform AllthingsBeautyHairThailand.com, AllthingsBeauty.com/th was launched as a multi-lingual, user-focused platform tailored to the Thai audience. Built on Sanity CMS, it delivers localised, high-quality beauty content with improved functionality and design.

As Project Lead, I:

- Aligned stakeholders across teams to ensure smooth collaboration.
- Defined milestones, timelines, and workflows for a successful migration.
- Integrated Sanity CMS and localised content for cultural relevance.
- Conducted comprehensive testing to ensure performance and responsiveness.
- Developed a post-launch optimisation plan for continuous improvement.