With a vision to transform AllthingsHairID.com, AllthingsBeauty.com/id was launched as a localized, multi-lingual platform tailored to the Indonesian audience. Powered by Sanity CMS, the website offers engaging, culturally relevant beauty content with enhanced functionality and a seamless user experience.

As Project Lead, I:

- Aligned stakeholders and teams to ensure smooth collaboration across functions.
- Defined project timelines, milestones, and efficient workflows for a successful migration.
- Led the integration of Sanity CMS and supervised the localization of content for the Indonesian market.
- Conducted testing to ensure performance, usability, and responsiveness across devices.
- Developed a post-launch optimisation plan for ongoing enhancements and performance tracking.