With a vision to enhance AllthingsHairVN.com, AllthingsBeauty.com/vn was launched as a multi-lingual, modern platform tailored to the Vietnamese audience. Powered by Sanity CMS, it delivers localized, engaging beauty content with improved functionality and design.

As Project Lead, I:

- Coordinated with stakeholders and cross-functional teams for seamless execution.
- Planned and managed timelines, milestones, and workflows for the migration.
- Oversaw Sanity CMS integration and localized content to suit Vietnamese preferences.
- Conducted rigorous testing to ensure performance, speed, and responsiveness.
- Implemented a post-launch optimization roadmap for continuous platform improvements.