Beautyhub.ph was built from the ground up to become the go-to beauty platform for the Philippines, offering a mix of e-commerce, expert beauty content, and community engagement. It was a unique project that combined beauty expertise with technology to serve the local market’s needs.

As Project Lead, I:

- Aligned stakeholders and teams to ensure smooth collaboration across functions.
- Defined project timelines, milestones, and efficient workflows for a successful migration.
- Led the integration of Sanity CMS and supervised the localization of content for the Indonesian market.
- Conducted testing to ensure performance, usability, and responsiveness across devices.
- Developed a post-launch optimisation plan for ongoing enhancements and performance tracking.